Welcome to the Blue Collar Nation Podcast, the podcast dedicated to making the lives of blue collar business owners better. Before we start the show, may we ask you for a quick favor. Eric And Larry work very hard at delivering the best free content possible. Please help them out by going to iTunes and subscribing. And please leave them a five star review. Also, feel free to share the podcast with your friends and peers. Now on to the show.
Larry Wilberton 00:11
Well, hello, everybody. This is Larry from the Blue Collar Nation Podcast. I’m here with my exquisitely charming business partner, Eric Sprague the tech whisperer.
Eric Sprague 00:44
Said nobody ever.
Larry Wilberton 00:48
But complimenting you lately on your skills of dealing with people and adversity or adversary adversity. You have been quite charming. I was very impressed.
Eric Sprague 00:56
That is when I pull the charm out. That is true.
Larry Wilberton 00:58
And then you turn around and talk to me and super asshole.
Eric Sprague 01:01
Out the window, yeah.
Larry Wilberton 01:13
it’s out the window. So anyway, we got an amazing podcast today. We’re very excited. And you’re going to put on your charming hat, which is going to be wonderful as well.
Eric Sprague 01:22
Oh, we have an old friend returning. So that’s easy.
Larry Wilberton 01:24
Yes, we do. But first, we want to talk about the sponsors, Super Tech University. So does training your team kind of freak you out? When you’re training them? Do you think am I good enough? Is this training effective? Are they actually learning? Well, we kind of can help you out, especially with your soft skills. Sometimes, you know, the technical training, but you don’t always know the soft skill training. And that’s what the charming tech whisperer here helps your technicians improving their soft skills, so that you don’t have to train them, come up with content, second guess yourself if you’re not telling them the right thing.
Eric Sprague 02:01
What are soft skills?
Larry Wilberton 02:03
Soft skills are looking the client in the eye, communicating properly, impressing your team, the client and your owner and doing the right things on the job to succeed…help you succeed and your company succeed. Thank you for bringing that up, Eric, because that’s quite pertinent.
Eric Sprague 02:20
A lot of people don’t even know what it means.
Larry Wilberton 02:23
Go to supertechu.com and you can see… supertechu.com yes… and see what we have to offer. And if you go to supertechu.com
Eric Sprague 02:33
Very easy for you to say.
Larry Wilberton 02:35
Supertechu.com/podcast offer and we have a special offer for you.
Eric Sprague 02:43
Do you know Larry, before we move on that there was a Harvard study done with Stanford and Carnegie Institute, that 85% of financial success can be attributed to soft skills prowess.
Larry Wilberton 02:57
You found that and that was pretty cool. I thought said Seth Godin did that but it was actually Harvard and Stanford.
Eric Sprague 03:02
Yeah. Yeah. But it goes to show you you need to have those core skills.
Larry Wilberton 03:06
Yep. Yep, we do.
Eric Sprague 03:08
I believe. I believe he’s a Stanford graduate, by the way.
Larry Wilberton 03:11
Is he? You would know.
Eric Sprague 03:13
Larry Wilberton 03:13
You would know.
Eric Sprague 03:13
Yeah, Larry and I are Keene State College graduates.
Larry Wilberton 03:16
Stand back. Alright, so check it out, we have an amazing show today. We have Jason Earle who has been with us before, we’re excited to have him back again. Jason is the owner of 1-800 GOT MOLD?. He’s a Seth Godin evangelist aficionado. He is a Wall Street veteran. Actually, he has a Guinness World Record awardee of the light the youngest licence stockbroker in history. How amazing is that? And that brought him to the mold business, which was quite an entertaining story, which we’re going to talk about today and it is a pleasure to see you today Jason.
Jason Earle 03:54
Do I applaud myself for being here? I’m so glad to be here.
Larry Wilberton 03:57
Absolutely. Welcome back.
Jason Earle 03:59
My three year old applauds himself so I figured you know why not? Right.
Eric Sprague 04:02
Look, man, you got to take it where you can get it and if it has to come from your own self then so be it.
Larry Wilberton 04:09
Eric struggles… He struggles with that because he’s always applauding himself. I have to come and applaud them to to make them feel better and…
Eric Sprague 04:15
Hey, look, I have to I have to keep my confidence up. Being an entrepreneur, you get beaten up a lot. So sometimes you just got to do for yourself.
Jason Earle 04:25
No doubt about it. But my mentor used to say if you don’t you if you don’t toot your own horn, someone else who uses it as a spittoon so…
Larry Wilberton 04:34
That’s awesome. Hey, Jason, tell us what’s been going on since last time we talked you have a lot happening actually.
Jason Earle 04:39
Yeah, a lot been going on what episode was that? I think it was like 111. Where are you guys at now?
Eric Sprague 04:44
Like 185 or something around
Jason Earle 04:47
Yeah, man. So what’s been going on on both sides of this channel here? Yeah, lots has gone lots lots has happened. Lots is going on. Big event in my life, which has affected just about everything is I quit caffeine. This is this is some…
Eric Sprague 05:06
How much? How much caffeine were you doing?
Jason Earle 05:13
That’s funny, like how much was so tell me about your use.
Eric Sprague 05:15
How much coke were you doing?
Larry Wilberton 05:18
What type of blow?
Jason Earle 05:21
Alright, since it’s just us guys here. I actually I was probably I was drinking green tea. From the more moment I woke up until pretty much the moment I went to bed.
Eric Sprague 05:31
Wow, that’s a lot, dude.
Jason Earle 05:32
And it was just all day. I mean, it was like…
Eric Sprague 05:34
That’s like 40 milligrams per cup, probably.
Jason Earle 05:37
I mean, a dozen plus plus, you know, like, if it didn’t have caffeine in it, I probably wasn’t going to consume it.
Larry Wilberton 05:44
So what did… How was your sleep pattern?
Jason Earle 05:47
I sleep like a rock, man.
Larry Wilberton 05:49
Jason Earle 05:50
Yeah. Yeah, I sleep like a rock. Yeah, it was, in fact, that’s part of the reason why I quit was because it was no longer really effective for me, but I did notice it was causing me un…un it was causing me anxiety. And I’m not really an anxious guy. But I noticed that there were times when I was uncomfortable, but for no apparent reason. You know, this feeling of just like restlessness, but it wasn’t like, but I could also just lay down and go to sleep.
So like, what the hells the point? Right? I mean, so I was playing around with with reducing it. And finally I just said, you know, I just gotta pull the plug, and see what that looks like. And do you know it took me three weeks before I could make it through the day without an involuntary nap. Three weeks! I mean, I would literally like two o’clock in the afternoon, I started yawning. My eyes was start watering and they start to shut and I’d be on a conference. I’m like, I gotta go. I’d roll over. I got a sofa here. I’d roll over go to sleep, I think 20 minutes, right? I’d wake up three hours later.
Larry Wilberton 06:49
Oh, my gosh!
Eric Sprague 06:51
Were you…were you getting the headaches that usually come with, you know, leaving caffeine.
Jason Earle 06:55
That’s what everyone was expecting. You know, everyone was was was was saying that I was gonna see a lot of…
Eric Sprague 07:00
Jason Earle 07:00
Have a lot of headaches and like, just general tension up here. And I didn’t have the headaches. I just had like, incredible fatigue. And I think part of what I was going for in that whole thing was just to see what my energy level was like with that unadulterated, right? I mean, how I mean, I drank alcohol for 20 years, I haven’t had a drink in like four and a half years. But you know, I didn’t I was that was a great experiment, see what it’s like to not be drunk. And then you take you take away all the chemicals.
And next thing you know, you’re like, oh, no wonder people drink and drink caffeine and… What’s been the net effect now that you’ve kind of reached equilibrium. I’m scared to death of caffeine now. Because I got it back, I got back my my baseline. And now I have a healthy respect for that. That’s a really serious drug. And it takes it it takes away something, it doesn’t give you something. It takes away something you I’ve learned that anytime you get whatever it is, if you’re looking at it with alcohol, it was certainly this way for me. If, at the end, when I stopped drinking, I decided I was going to quit because well, there’s lots of reasons but but I had realized that I if you were drinking because you were just having fun, that’s great. But when you start drinking to reduce anxiety or to deal with life, what you’re doing is borrowing from the future plus interest. And the same thing goes for caffeine.
And so like in other words, your borrow, if you’re relieving your anxiety with booze, you’re going to get that anxiety at times 10 later, right? So it just kicks the can down the road. And the longer you kick it the bigger that debt payment is going to come back right? Or you know that that that you’re you’re just accruing a debt and with caffeine, it’s the same thing and so that whatever energy if you will, I got from it. I gave it I gave it back, I’d pay back plus interest. And it’s not like 3% This is not like this is this is like, you know, this is like you know, Vegas interest, right? This is like Loan Shark interest. Yeah, yeah. And it took me three weeks to pay that back. And you know, that was every day paying it back. Boom, boom, boom, boom, boom for three weeks and…
Larry Wilberton 08:24
Eric Sprague 09:11
Three hour nap, three hour nap.
Jason Earle 09:13
Boom. I mean, Sarah was like, “What is going on with you?” You know? So anyway, that that was that was a really powerful experience for me and I and I, and I think what it’s done is it’s also made me on my sleep is my the way much better. I have an aura ring, you know, tracks sort of…
Larry Wilberton 09:29
So do we.
Jason Earle 09:29
Hey look at that! My sleep score is boom through the roof after I quit. I mean, it’s just I’m getting like high 90s. HRV, my HRV my heart’s like brrrrr….
Eric Sprague 09:40
Yeah, we’re not quite there. I don’t think. I my sleep still sucks and I don’t even do caffeine, really.
Larry Wilberton 09:46
You know, when you focus on it, when we first got the ring, you focus on things. Your HRV, you want to get a bit higher.
Eric Sprague 09:54
Mine’s gone up. Yeah.
Larry Wilberton 09:55
And you compare with others, you’re like, oh okay, cool, because you find somebody who’s same age, same fitness level and you see where we are. I was talking to a guy at a convention, and his HRV was triple mine. Same age, same activity level and I was like, what is he doing? Yeah, I was just talking and I don’t know what it was.
Eric Sprague 10:13
I think there’s some genetic component to that, too.
Jason Earle 10:16
Yeah, I think I think you have an it people’s person, you know, the your natural constitution. Right, by the way, your heartbeat is unique, like a fingerprint.
Eric Sprague 10:25
Jason Earle 10:25
It literally can be, it can identify you like a fingerprint, in fact, more so than a fingerprint, which is fascinating. So why…it wouldn’t surprise me that HRV would be so personal, right?
Eric Sprague 10:35
Jason Earle 10:35
And it is a relative relative to you, rather than that index, right? That zero to 100? Or whatever it is, right? It’s really relative to you. And as opposed to I don’t think it’s something that you can actually compare umm with others. My my resting heart rates also really, I mean, I’m always like, 50 or below. It’s just like this. Good.
Eric Sprague 10:53
Now, are you doing a lot of aerobic activity like running and…
Jason Earle 10:58
Eric Sprague 10:58
See that’s, that’s genetic to then because most people would take a lot of training to get that low.
Jason Earle 11:04
Yeah. Yeah, or maybe it’s years of cannabis use just like pfffttt, I don’t know….but I don’t it really is. I meditate. I meditate. I have a very, very consistent mindfulness and silence practice. That I think has probably been the single most important habit that I’ve picked up. And I could only pick it up after, by the way after I quit drinking, because there was just no space. You know, you might my head was never really clear enough to get clear, you know. But yeah, we’ve been meditation has I think, had a tremendous impact on my HRV, on my sleep score general, my…
Eric Sprague 11:05
Larry Wilberton 11:43
Jason Earle 11:44
….resting heart rate. I gamify it and that’s what this thing does this Aura.
Eric Sprague 11:47
Oh yeah. It’s the best like Larry and I every first phone call of the day. So what was your HRV? What was your resting heart rate last night? How much deep sleep did you get?
Jason Earle 11:55
Yup yup! You know, Sarah and I do the same thing. It’s like you guys roll over and do pillow talk about your… Yeah, that’s what we do. That’s what you guys do. It’s cute.
Larry Wilberton 12:04
I don’t know about that.
Eric Sprague 12:05
My wife. My wife uses the whoop strap instead of an aura ring. She’d be like, ah, you know, my HRV was, you know, whatever. And I’m like, that straps bullshit. Like, you gotta get a ring. How are your scores so incredibly high, and mine sucks so bad.
Jason Earle 12:23
So it’s been it’s been it’s been very interesting. In the meantime, what I’ve also what else also has happened is we finally launched the Got Mold? Test Kit.
Larry Wilberton 12:32
Yeah, that was awesome.
Eric Sprague 12:34
I’ve, I’ve got a couple sitting in my basement right at this as we speak, right, waiting for me to get home to actually use them.
Jason Earle 12:44
So we’re really excited about that. I mean, that I want to just rewind, I had been working on that product for 15 years.
Larry Wilberton 12:53
Right on, that’s great. Yeah. So tell our listeners more details about it. So they know what the test kit is.
Jason Earle 13:00
Sure. So if you want to have your house tested for mold right now and you were to look at the whole sort of spectrum of what’s out there, you can go to the hardware store, and they have these $10 petri dishes at the checkout. Those are their….they call them… they call it test kits, but they’re actually junk science but that’s a big part of the marketplace, hundreds of millions of dollars of those are sold every year. They always grow mold, so they’re completely invalid but that’s still part of the marketplace.
All the way on the other side of the spectrum, you’ve got people who will come in professionals, like many who are listening on the show, that will grab air samples using aerosol cassettes. And those aerosol cassettes are sent to a third party lab where they’re analyzed for for mold spores and airborne particulate matter. The the the problem is, is that if you as a consumer want to have your house tested and you don’t have the budget or the permission level because you’re either a renter or you’re on a fixed income or you’re just not quite there yet, 1000 bucks, which is about the average for a professional mold is a qualified by a qualified professional who’s got no no free inspection stuff, you know, like a really quite an independent, you know, dedicated professional, that’s and work while consultant, they’re going to charge you 1000 $1,500 or more to get a thorough inspection done. And that’s just out of reach for so many people, I mean, the vast majority of population.
So what we did was we took the technology, the methodology of spore traps, and shrunk it down and made it super consumer friendly. I’ve got some of you guys should I should probably pull it up. But for the people who are listening to this, what we did was we created an air sampling pump that replicates a professional $1,000 device, but we make it for a whole lot less battery operated, you can reuse it, and it interfaces with aerosol cassettes. And the way we’ve packaged it up, it’s there’s no paperwork, there’s no labels, there’s no appointments scheduled, there’s no nonsense associated with it. You buy the kit, you open it up. It comes with batteries. You put the batteries in, you find a spot where you want to collect some air samples. Of course there’s an outdoor air sample provided as well.
You collect the air samples In areas of concern, you put the samples back into the prepaid into the box in which it came. That’s your prepaid mailer that you dropped that and lab, it goes to MIP and K, which is arguably the best lab in the country. And and they perform an AIHA credited analysis. And so then that data comes back through gets filtered through our our back end, and we deliver a very consumer friendly report that’s color coded, that doesn’t require any additional interpretation, as well as some suggestions on next steps. And so what we’re trying to do is get people the highest quality data available at the lowest possible cost, so that they can make informed decisions. And it’s very important that that I make the distinction that it does not replace a professional inspection, nothing can. Because you need the context of what’s going on in that building, in order to make an informed decision about next steps.
But this test kit can help you make that decision. It can help you determine whether or not this is something that you need to invest in more give you a little bit of a gut check, validate you, if you especially if there’s a if there’s a conflict in the home, or in the workplace about is this mold or not.
Eric Sprague 16:01
Jason Earle 16:02
You get some therapy, you get some some validation, or peace of mind, hey, look, the air is clear, this is great, you know, we did the work, we ran the air purifiers, you know, the the you know, we don’t snot anymore, we take a sample good sport counts are normal, doesn’t smell bad, everyone’s feeling good, good, you’re gonna…your HRV and your sleep score is gonna be really high tonight. And so that the whole point of it really is to crack the spread between that $10 junk science thing and that $1,500 out of reach thing and say, okay this is for every man, because I’ve always had this philosophy about what we do is that you know, healthy indoor air, or I would say even broader than that the four basic human needs: air, water, food shelter, should not be cost prohibitive, these are fundamental, these are basic human needs.
These are not elective thing, right? Air, water, food, shelter. Quality air, quality food, quality water, and quality shelter should not be cost prohibitive, and especially air of all things, right? And so the access to the knowledge about your air should not be should not be cost prohibitive. And so that’s the driving force behind the Got Mold? Test Kit is to give renters and people who are on a you know, who are just aren’t ready yet, to make that investment, a place for them to be able to safely and affordably and reliably get that that little bit of information.
Eric Sprague 17:21
And in the case of the renter, we all know this, you know, the renter calls the property manager, the owner and says, I think I have an indoor air quality problem, and they don’t want to spend the money. So they’re like, yeah, that’s bullshit, we’re not doing anything. And then all of a sudden, they you know, for more reasonable price… You know, so then Larry, and I used to hear this all the time, then they’d call our office and say, “Hey, what do I have to do to get the mold tested?” And then you know, and look, we have very close friends in the testing industry, but like you said, it’s gonna be 1000 bucks, and they just can’t do it. So this, you know, I’m, as you were saying that I’m like, then they could actually have some data to go back to a property manager or an owner and say, “Look, I’ve had this test. This is real. And now, action will probably be taking place.”
Jason Earle 18:10
No doubt about it, that’s, I look at this as a tool for a leverage tool for change a lever, where you can take people who are currently being essentially oppressed by landlords or property managers, who a lot its not even allowed, they get penalized if they bring in this inspector, even if they went to their own pocket. They’d be… they’d be… they’d be spanked for doing that. And, and as much as you guys might like, that, they probably don’t. So, you know, jokes aside, it really is a difficult situation for for people that are that are dealing with, they don’t when they don’t have control over their their property when they’re when it’s not their property. But you know, the other thing is that landlords and property managers actually could use this because they get so many calls, and they have to call con…, they have to call consultants too.
What if they could just go out there and say, “Hey, listen, you know, for $250, or for you know the way it’s priced is $149 for one room to… $149 for one room, $199 for two rooms, and $249 for three rooms.” And that you get to keep the pump and then you can reorder supplies. And that’s $99 for one room, $149 for two and $199 for three. And so, you know, a property manager might say, you know, they get all these calls all the time, they could have a stack of those and just be like, okay, we’re gonna go over and take a quick sample and see what’s up. And if there is an issue, then they call the consultant, right? And the consultant comes in, sniffs it out, figures out what the source is, where’s the water coming in? Okay, great. Let me be we gotta get some over here to get some remediation done. But but as a cost effective first step. That’s, that’s the goal here.
And so I think there’s, in fact, we’re putting something on our website for renters. And then on the flip side of the coin for landlords, yeah, because I think that they both have a need for low cost data. That’s, that’s reliable. I mean, by the way, Eurofins bought Mlabs, and now our partner is the biggest lab in the world. Eurofins, which is like a $6.7 billion company. So like in terms of credibility, the data is strong. Essentially that’s what we did, we private labeled, you know the best lab out there.
Eric Sprague 20:02
Hey everyone, Eric here with Blue Collar Nation Podcast and I would just like to take a moment to talk about my favorite magazine for the cleaning restoration industry, and that is C&R magazine. I have been a longtime reader of C&R magazine, and now my good friend, Michelle Blevins, has purchased that magazine and is growing it at an amazing rate.
So if you’re in the cleaning and restoration industry, you will be excited to hear that not only can you get C&R magazine digitally, but you can also get it for free in print form. Actual paper where you get to sit on your couch and read it, which if you’re my age, that’s appealing. So all you have to do is go to candrmagazine.com. And that’s c a n d r magazine.com to get your free subscription and it’s even in print. So if you want to stay on top of what’s going on in the cleaning and restoration industry, and he you know, get to see a lot of cool articles by a lot of very smart people go to candrmagazine.com
So, let me let me ask this question, are you are you taking an outside sample as a baseline and then comparing that to an inside room sample? Just…
Jason Earle 21:31
Eric Sprague 21:31
Jason Earle 21:32
Yeah, so our software, we have an algorithm that takes the data, the raw data, and interprets it based upon you know, we have what a brain trust we put together to build that algorithm. But it you get a green, yellow, orange, or red, and the green is not detected. Doesn’t mean everything’s perfect, because you can still have hidden mold in the wall, you can still have stuff that where the spore counts are… are normal, but you’ve still got a musty, you can that that happens, that calls for a different kind of test. And there’s a great test made by a company called Enthalpy Labs, what use to be called Prism Analytical, and that picks up the musty odor, uh homeaircheck.com is, I think, where you can find that.
So you know, there’s no silver bullet here. But yeah, what we’re doing is following that spore trap methodology, which says outdoor air sample, indoor samples all collected the same day on the same property within an hour. And, and so yeah, they’re getting the highest level of analysis. Again, you know, you what we’re doing really is taking these guys, we call them pumped jockeys, all they do is run around and collect their samples and email the results. And they charge you know, 5 6 $700, just for that without any report observations, no scope of work, no clarius criteria, nothing. And so we want to knock those guys out of the box, right, they’re not adding value. They’re… all they’re doing is scaring people sending reports they can’t understand.
Our report, super easy to understand so much so that out of all the test kits we’ve sold since March 21, when we officially launched, we’ve had a grand total of zero people calling us to ask us to help them understand the report, which is pretty cool.
Eric Sprague 23:05
That’s pretty cool.
Jason Earle 23:06
Zero, I mean, not even one!
Eric Sprague 23:08
It’s when you get a Mold Test back from you know, a testing company, unless you’re in the industry, you’re gonna have a hard time managing.
Larry Wilberton 23:16
And calling for help to…
Jason Earle 23:17
Larry Wilberton 23:18
….understand what it says as well.
Eric Sprague 23:19
Jason, I hope you don’t mind, I mean, a lot of the guys that are listening are more technical in nature. So I’m gonna ask a couple questions. So what happens if it’s, you know, I mean, like, in a winter climate, you’re outside samples because of the snow, and you know, it’s knocking all that down. So it’s gonna make the inside look more elevated than generally, if it was in a different season? How do you deal with that?
Jason Earle 23:44
So there’s a few different things. First of all, our lab partner happens to have 30 years of data on what outside samples look like. So you know, they’ve collected that, so they know that very well. I’ve been doing this for 20 years. And I also have a pretty good idea on what a normal or outdoor environment looks like. But but the reality is, is that we impute certain base data on the outside sample in case there’s an absence thereof. So in other words, can ask if you get one pennant, there’s no multiplier. In other words, we don’t say, you know, 10 times outside or one times outside is not like that, that the computations much more robust than that. But essentially, we impute certain values so that if the if the outside sample comes back completely clean, because there’s ice on the ground, or, you know, people aren’t following our instructions, by the way, we tell them not to do it while it’s raining, snowing, ice on the ground, that kind of thing, right, but, but people will do what they can, what they’re going to do, and we still want them to get good information and get good data.
So… So yeah, the that has all been taken into consideration. And I will tell you this, we… I look at every single report that comes through to make sure that I agree with the numbers and the interpretation. And… and in the beginning there were a couple that say whoa, okay, I would definitely not have said that was green, or I would not have said that was red. And so those there were some rejiggering that had to occur along the way. But we’re now at the point where we have enough that, that if you look at these, it would be I’d be hard pressed to find that any professional that has any depth of experience would disagree with the interpretations.
Eric Sprague 25:15
So what’s you know, for the end user, what’s the process look like? Like maybe from from when they order or how they order all the way to getting the data at the end?
Jason Earle 25:24
Sure, go to gotmold.com and choose a configuration that works for you. One, two, or three rooms and you place the order. Shipping is included, all lab fees are included, by the way, so there’s no extra you never have to go to pocket. Once you buy that there’s no other no other fees or unless you want to have an express shipment. So if you want it to be shipped in two days shipment, then you have to pay 50 bucks for that. But otherwise, if you want standard shipping that’s free. Once you get the kit, you open it up. We encourage people to do an inspection of their home. And we give… we have a ebook called How to Find Mold, it’s about 46 pages with checklists and stuff like that, so that people can get familiar with their own building.
Look around, here’s what you’re looking for, you know, staining and all the typical sort of telltale things, you engage your senses, your nose. I mean, we walk people through a DIY inspection, we encourage people to do that. And then based upon a sort of a score sheet they take, if they don’t want to do that they can just sample where they want to sample. But if they want to engage in the whole process of a DIY roadmap, if you will, they would follow that inspection process, collect the samples, where they’ve determined that there are areas of concern, and then and then they will, again, drop him in the mail. We have we have surveillance, if you will, or or instrumentation around all of the gaps between the processes. So on average, it takes six days for the samples to arrive at the laboratory. And….
Eric Sprague 26:48
How long do they actually take the samples for before we move past that?
Jason Earle 26:52
Oh, got it, that’s a five minute sample, per per sample. And it’s five minutes at 15 liters a minute, which is the standard for for an average environment for not a suit…, not a not institutional environment. And not a not a dirty environment. So five minutes, 75 liters of air. And the whole thing, I mean, we say test your air in 30 minutes or less, it should take you 30 minutes or less to do the whole thing. Most of its waiting for the pump to run.
Eric Sprague 27:21
Jason Earle 27:21
Most of it is actually reading this little User Guide, which is you know, just a pamphlet. It’s so easy to use, my three year old could do it. I mean, if he could read the instructions, he could do it. It really is that easy. In fact, you guys will have to give me some feedback on it.
Eric Sprague 27:34
Yeah, I will…
Larry Wilberton 27:35
Look forward to…
Eric Sprague 27:36
….get home I’ll do it.
Jason Earle 27:37
Yeah. And then once they get and then once the once the samples make it to the lab, we have a two day turn around two day…. Some sort of pest…
Larry Wilberton 27:48
You got a little mold there on your shoulders.
Jason Earle 27:51
Seriously, I’m getting chewed on, nibbled on here. So once it’s at the lab, it’s two business days for the analysis. So we’ve had people who were in, we’re in the process of will be soon expanding to more labs, because you know, they’ve got a big footprint. So we’ll start using more of the facilities. And we’ll start fulfilling out of multiple fulfillment houses. So we’ll be able to speed all that up, you know, the test kits will get to people’s houses in a day, again, free shipping, and then there’ll be able to drop it in and it’ll go from wherever, whatever, wherever they are to the closest lab. Right now, we’re just using one fulfillment in one lab right now. So it’s like, minimum viable product, right? It’s like, so but as we… as we… as we… as we scale up, we’ll start to take advantage of that footprint.
Eric Sprague 28:34
So are you doing international as well, yet?
Jason Earle 28:37
Not yet. But this this deal with Eurofins opens up….
Eric Sprague 28:40
That’s what I was gonna ask, yeah.
Jason Earle 28:41
Yeah, nine. I mean, it’s it’s ridiculous. I mean, they’re in like, something like 80 countries it’s crazy. So you to…
Larry Wilberton 28:48
Back up to the email the results to the, to the user, whoever ordered the test?
Jason Earle 28:55
Yeah, so when you register, so I actually thank you for pausing me on that. Rewind. So you collect the samples.
Larry Wilberton 29:02
Jason Earle 29:02
And you register, you have to activate the kit. It’s like 23andme if anybody’s use that. You activate the kit, you put in your, your, your serial number, we have a Kit ID that Kit ID is the controlling number for the Kit connects all the pieces, all the cassettes and and connects to your personal data. So you will activate the kit, you’ll register your sampling details, who are who are you? Where did you collect the samples, you know, you know, where do you want your report sent?
And in that in that registration process, you determine whether or not you want them sent to you by text message, by SMS, or by an email or both. And we validate the email and SMS right, so so we connect with them and we confirm our connection with them. And so yeah, that’s it. So that’s, it’s it is it is a seamless process. Sounds easy. I say that and then everyone’s gonna go on and try it and find a glitch, which I hope I hope you find all my glitches for me.
Larry Wilberton 29:07
Yeah, yeah. So hit reply and give feedback to…
Jason Earle 30:04
Let me know email@example.com
Eric Sprague 30:05
Well, I have a question. So we we spoke, I don’t know, let’s say a year ago, I think it was probably a little longer than that. And I believe if I memory serves me, right, that the idea was to get it out, like, pretty soon after that, but then we have had you said to us, you know, that there is a delay. So, if what you told us off air, that delay was a good, good thing in many ways. So maybe walk through what happened? And then how in the end, was it a good thing?
Jason Earle 30:40
Well, so the big delay is 15 years, right? If you really look at it, like what would take so long, and, you know, the, the short answer to the big one, the big one is, I had to be the person I needed to be in order to pull it off. So in other words, I had to deal with some of my demons.
Again, when I quit drinking four and a half years ago, that helped a lot. But also just had to get straight with, you know, really, really refine, my my purpose is, and really recognize that this is the tool, you know. I…we were expanding 1-800-GOT-MOLD? for a long time and that was a great business, but I was still serving wealthy people, which is fine. But my own parents couldn’t have afforded a mold Inspection through my company. And, and, you know, I got into this industry because, because of my own personal health history, which we talked about on that last episode, at length, and, and so I always felt like there was a gap there.
And so the test kit was designed to bring it full circle, because my folks would have definitely bought this kit, if they had thought for a second, that mold was making them sick, making their son sick.
Eric Sprague 31:55
Jason Earle 31:55
And so for me, that was bringing that around, and all that had to kind of settle in to some degree. So I had for a long time we started 15 years ago on the prototypes, and I and we made about a 1000, sold them, while I was doing the one 1-800-GOT-MOLD? franchising thing, and, and then and then I put it on mothballs. And you know, the consumer wasn’t really ready, the technology wasn’t really ready.
But then, but then when I was ready, it all came together and the technology was ready. And iPhones were ubiquitous or I should say mobile phones or smartphones are ubiquitous. And and the technology associated with building the stuff is much less expensive. And so so I was able to navigate putting it all basically dusting it off. And again, four and a half years ago, I decided that this is my sole focus. And so really took a step back from the service side of the business, and just put my head down and went to my investors but my customers, I should say that the wealthy people who I served through 1-800-GOT-MOLD?, and said, Hey, listen, you liked what we did, right? I’ve built great relationships with these people over the years.
And I said, so how would you like to help all the people who can’t afford 1-800-GOT-MOLD?, right? And so I actually raised most of our, our capital from our customer base which is great, because it’s so totally purpose driven, right? These are patient people that really get it, they’ve been through it, they shopped for us, they found us they had a great experience, they know how hard it is out there to find a qualified professional in the inspection side of things. And so we brought them a way for them to be able to invest in the health and wellness of other people. And so that that took a while putting the capital together. And quite frankly, we ran into money a couple of times, you know as as many startups do, and thank God I had a core business. Yeah, by the way, newsflash…
Larry Wilberton 33:43
It helps an awful lot.
Jason Earle 33:45
Yeah, I mean, I always tell people, if you don’t have a business that can support itself, then then you do that on your own, you might have some problems. So we had a core business through the inspection business that was supporting me while I was able to not take money out and just invest my time and energy on the on the building the test kit, and building a team. And and so those delays though, it took me five years to get the lab to sign the deal with me. And I wanted an exclusive with the lab. But it took me five years of me working with the faith that they would give it to me, based upon them seeing what we’re doing. So I kept just pounding, pounding. And eventually they said, “You know what, man, this is great. Sure.” So now we have an exclusive deal with the mega lab, Eurofins, you know, which is just incredible.
Larry Wilberton 34:30
Are there other companies having these mold tests and out similar to yours or is kind of proprietary that you have on the market here?
Jason Earle 34:37
So, Eurofins will not be able to do any we have an exclusive deal with them so they can’t do it. So that’s a big dog that’s that’s off the market. The other labs have little Mold Test Kit projects that they’ve taken on one of them is one of them in particular, which will remain nameless, is actually I’ll tell you, it’s called My Mold Detective. And what’s interesting about that, that company Is that they, they came on after I put my other test kit, my beta test on ice for a while. And when I looked at their products, I buy them all and check them all out. They copied most of my language verbatim. It was amazing. I mean, total theft. And so…
Larry Wilberton 35:16
That’s the highest compliment, actually.
Jason Earle 35:19
But you know what else they did, they copied all my mistakes, too, which is great. And they invested a lot of money in those mistakes. So what we did was we took what we had built, and we went to our customers and sent out emails and made phone calls. And I asked every single one of them, why did you buy it? The first one that the bid, which was just a complete bid? Why did you buy it? What did you love about it? What did you hate about it? Would you buy it again? And then I took that information and and use that to inform the design for the new ones. So this is designed by my customers.
Larry Wilberton 35:52
Yeah, that’s awesome.
Jason Earle 35:53
And that’s why it works. Because it was really built around the specific needs of someone who’s, you know, who’s got…who’s… who’s doesn’t know anything about mold. Who’s confused and probably has cognitive issues, because mold does that to people, right? And so we were dealing with it, we tried to make it as simple as possible. And it was purely designed by the feedback that we got from from…
Larry Wilberton 36:15
No, that’s good. If you’re communicating with people and asking specific things. What’s working, what’s not working, what you like about it, and that goes a long way. With any service business, especially a product like this you can like just tailor it to what’s going on.
Eric Sprague 36:29
Okay, Jason, before we move on, you said something that really struck me and I know there’s a lot of entrepreneurs listening probably perked up, you said, we ran out of money a couple times, right? So everybody’s sitting there going? Alright, well, how did you power through that? Right? Because that’s, that’s a major entrepreneurial hurdle that happens to many. So, if you don’t mind, I would love for you to elaborate on that. And how you got past that? Because a lot of people would just quit.
Jason Earle 37:00
Yeah, well, there’s there’s a few things. First of all, I don’t have that feature in my DNA, this this quitting thing. And so that’s for better or for worse. In fact, I’ll tell you a quick story. When I was learning how to water ski my uh…my…my uncle had a boat and we used to take take everyone out. The first time I went in, he said, just hold on to the, to the rope, right? Just hold on tight. And, and and I’ll take off and then you know, you just you just lean back. And so he took off and I went facedown, and I did not let go. He’s just screaming, but I can’t hear because I’ve got water flowing through like an alimentary canal through my mouth out my sphincter.
Larry Wilberton 37:41
Jason Earle 37:42
Through my ears. I mean, I mean, I probably I nearly drowned myself just holding on, and finally I like go out, you know, out of survival. And uh…
Larry Wilberton 37:52
We would have those on the boat, and we’d have to slow down because we’re like, we’re gonna kill this person behind the boat.
Jason Earle 37:56
So I was that guy. I mean, it’s like, oh man. So anyway, I really do think that I have this thing where I just don’t quit. And, you know, that has served me really well, when I was a stockbroker and I make 400 phone calls a day to make one sale. So like that I was trained that way. But the thing about this is different, though. Because I, this came down to purpose.
And so what, what kept coming to mind when when I was having these struggles, is the opportunity is greater than any obstacle that I can overcome in the process of, of, of getting to where we need to be, the opportunity is greater, and the need for it is not been satisfied, the problem hasn’t been solved. And so for me, it’s more mission, you know, purpose, it was and I will not rest until this problem was solved, which is the healthy and where should not be cost prohibitive.
Eric Sprague 38:48
Jason Earle 38:48
You know, and so that, that driving that why, right, like everybody wants to talk about what you do for a living, they want to tell you how to do it, there’s all sorts of stuff, but no one talks about the fucking why. Right? Like, why are you doing this? And and if you don’t have a why, then you probably won’t make it through?
Eric Sprague 39:08
Well, because when it gets super hard, like running out of money, it’s just too easy to quit. If you don’t have that why.
Jason Earle 39:14
Yep. Also, I had, you know, I mean, I never took family, I don’t have any money, my family doesn’t have any money. So I don’t have family money to take. But… but I also thought that I did take from people I really have a lot of respect for who who who are, you know, really just wonderful human beings, but they’re also very noteworthy human beings, some names you would be familiar with, and I’m not going to drop names. But… but that also was a big thing my, you know, my pride, but not in an ego sense in the sense of delivering on my promises, you know, like keep integrity, I think it’s probably the word.
Eric Sprague 39:49
Perfect word for it.
Jason Earle 39:50
Right. It’s to say, you know, I had that was my product. Is that selling, yet living unhealthy living in an unhealthy way? Right, I’m selling health and I’m drinking vodka like, it’s, you know, like, it’s Poland Spring. And so like that is that’s a, that’s a contradiction. And I was, I was like living like a, like a double life, really. And as soon as I start stripping that stuff away, then any of those, those little inconsistencies suddenly become big. Right. And so…
Eric Sprague 40:19
You were living inconsistently to the value that you’re putting out to the world.
Jason Earle 40:24
Right? I was living a double life, I was essentially, you know, essentially, impostor syndrome is was?
Larry Wilberton 40:29
No, that’s a perfect phrase for it.
Jason Earle 40:31
You know, and I and what was amazing to me and when I quit drinking, everyone said, well, how do you feel and I’m like, I don’t feel like an imposter anymore and that was something that I was not expecting. That wasn’t like in the, you know, here this year, the benefits of quitting drinking. Bah… bah… bah… bah you sleep better, you know, your HRV’s go up, all that, all that good stuff. But really, it was the sense that I, I was no longer sort of implicitly lying to, you know.
Eric Sprague 40:55
You know, what’s interesting, Jason, you know, we had such a fun time last time but for lack of you were shot out of a cannon that day, right?
Larry Wilberton 41:04
Yeah. It’s totally different.
Eric Sprague 41:05
Well, no, and now, and I’m not pumping sunshine up your ass. But now it’s like you have the same energy but it’s so much more focused. Like, like, I can tell the difference. Like if if people go back and listen to episode 111, and 180, whatever we are in. It just shows that making that life change that you decided to make, pays benefits that maybe you don’t see so readily because it’s you. But like, Larry, and I haven’t spoken to you in a year other than an email once in a blue moon, right? And we can see the difference. And that’s…
Jason Earle 41:43
It’s a whole process too.
Eric Sprague 41:44
…one bit closer to fulfilling that why that you’re talking about, that choice. Did you guys know that, Larry and I rebranded Morning Tech Meaning to Super Tech University? Yeah, we did. And we’re super excited. New logo, new colors, and also a bunch of new packages. We realize that it’s not a one size fits all thing, for this case, kind of training, right? So we needed to have packages for everybody’s needs, you know, because some people wanted less than morning tech meeting had.
Maybe they only wanted a couple of days a week, right? So we have packages starting now at just $47 per month, right? For a couple of days a training week. And then we have packages that for people who wanted more than we were providing. So they wanted some coaching, they wanted some other stuff. So now there are five packages to choose from at supertechu.com. Go to our new website, supertechu.com and check out the packages. There’s descriptions for each one, there has to be one that would fit your company very, very well. So again, rebranded Super Tech University, just go to supertechu.com and check out all the cool new packages.
Jason Earle 43:09
Yeah, and I may have been over caffeinated there too, honestly.
Eric Sprague 43:12
That’s my point!
Jason Earle 43:13
Yeah, like I mean it but if you start stripping that stuff away, like to get back to the real essence of you. And then you start to and by the way, if you’re not distracting yourself with that shit, you use and you’re and you’re willing to look at the things that you’re most of the time looking away from, that’s why you’re distracting yourself, then suddenly, you start realizing that the why does matter, and that the shit that you’re doing for a living should be something you’re doing for your life, not for a living, right?
So if you’re just doing it for money, boy, you’re gonna be unfulfilled, I can promise you that and that’s probably why you’re drinking. That’s probably why you’re watching too much TV, and doing all sorts of spending too much time on social media. Whatever the hell, whatever your thing is, everyone’s got a thing. Everyone’s got that one thing they the repetitive behavior that they wish they wouldn’t do. And but they keep doing it. And they keep saying they’re not going to do it. They do it anyway, whether it’s food or sex or drugs or whatever, it everyone’s got that thing. And you get rid of that one thing, and then you find that there’s other ones. And that some and then there’s other ones, and it’s like the matryoshka dolls that you know, the Russian dolls that you take apart.
Eric Sprague 44:07
And there’s another one right inside.
Jason Earle 44:10
Yeah, and I think that’s human nature is that we keep awakening to our own ignorance, if you’re willing to do it. And in that awakening, you develop a new sense of, of, of…
Eric Sprague 44:19
Jason Earle 44:20
…and also self esteem, because you can actually write you’re actually, you know, one of my mentors says, you get self esteem by doing a single blacks. And I think one of the esteem of blacks is to remove yourself from from unproductive habits.
Eric Sprague 44:34
Jason Earle 44:34
Eric Sprague 44:35
I think it’s very cool. And it’s very, I just wanted to bring that up. Like, it’s, it’s obvious, so well done to you.
Jason Earle 44:41
Thank you, sir. It’s the glasses, maybe.
Larry Wilberton 44:44
You look smarter.
Eric Sprague 44:45
Larry Wilberton 44:45
Definitely a lot smarter today.
Eric Sprague 44:47
Jason Earle 44:49
I’ll do whatever I can to just look a little smarter.
Larry Wilberton 44:52
The purpose is a big deal. And that’s what’s driving you and many of us need to, you know, reflect a little bit on what we’re doing with our career and our life and our companies. We are all being entrepreneurial many of the listeners and ourselves, but the entrepreneurial to what end, and then that’s where you got to decide. And that’s where you have to be, you know, thinking about these things, and obviously, it’s dramatically helped you get to where you’re going.
Jason Earle 45:13
Yeah, I mean, I really do feel like people misunderstand the purpose driven thing, they tend to think about it being like a religious thing, you know, purpose driven, and it’s a conflated with, you know, with with, or whatever, you know, like, but but I don’t look at it that way, I really do look at it, as you know, we’re here to contribute to the greater good. And, and to, to find a way to make the world a little bit of a better place. And, and so you got to understand your unique value, whatever that means.
And I tend to think that everyone if they’re willing to stop, and, and you mine your history for that stuff, the stuff that that touched you, or when you touch someone else, if you really helped someone at one point, and that feeling you can get there, that might be your thing, right? You may not be doing it right now. But you mine your history for your future, you know, for your future gold, if you will. And I think that there’s, you know, spent people have to spend more time thinking about that stuff. You know, it’s like my friend Drew Canole says, you know, the, the why find the why that makes you cry.
Yeah, I think it’s Drew Canole, actually. But find the why that makes you cry. And he says, find your why dentity, which I love. He wrote a book called You Be You, which I, which I actually really love. And I’m not quite finished with it yet, but I recommend it.
Eric Sprague 46:40
And the thing is, I mean, Larry, and I feel the same way about soft skills training, right? It’s like, we didn’t even know what it was when we started doing it with our team, right? And all of a sudden, we’re seeing massive change, not only in our company, but in our people and that was the rewarding part. I mean, the company’s success is a byproduct of pouring into people and making them better. And, you know, that’s why, you know, look, a lot like you were the first in our space to be doing this, at least in the home services area. So just like you probably, it’s a tough road to hoe, right? You know, people look at you like you’re insane. And you go to trade shows, and people just shake their head and walk away from the booth. Like, what are those guys do? I still don’t understand. But the thing is the why is so strong, that you just say no, I’m not giving up. I’m not. I know, I’m on to something and I’m not quitting.
Jason Earle 47:37
And you know, one of the benefits of doing that is and this is this has been the funniest part is that when when when you stop when you when you’re not willing to quit the people around you who question you in the beginning, who were kind of, well, who is this guy gonna stick around or not? It when they see you run through a brick wall, stumble, scrape your knee, and get back up, and do it again, especially if you do it a bunch of times. If you’re flailing and failing, but never quitting, then then suddenly those people become your champions. And those people then suddenly look at you and go, shit, I’m gonna get behind that guy. Because he’s moving, he’s not going to stop and you develop it, the relationships that have come out of my extraordinary delays are incredible. Because I’ve validated myself as someone who people can count on. Right?
Eric Sprague 48:32
Jason Earle 48:32
And that’s a big deal. Right? Like, you want to be considered the reliable person who, who follows through who does what he’s, again, integrity, right? Who their words and actions are aligned, you know, and so, to the benefit of having this take so long, is that the people who I hold in the highest esteem, suddenly hold me in high esteem.
Larry Wilberton 48:52
Eric Sprague 48:52
They hold you in the high esteem, because they’ve recognized that you are unflinching in your ability to stay on the course no matter how hard it is. And people are attracted to that. At first, they’re not like you said, but as time goes on, it’s like, I don’t know what he’s doing but I want to… I want to… I want to be part of that. Right? I mean, I think there’s a lot to that
Larry Wilberton 49:22
And it creates that story, that’s attractive and people are attracted to that story. And if it’s genuine with purpose, people are gonna want to join along.
Jason Earle 49:32
No doubt about, I mean on a much much grander scale that I can’t even like hold a candle to look at Elon Musk that’s that’s what he does. People…everything he does has been impossible. And and because he does it and he does it out public out in public and whether you like it or not, whether you like his approach or not, you can’t take anything away from that guy. Right?
Eric Sprague 49:50
Jason Earle 49:50
Because he runs through brick walls and he get any any any stumbles and he gets back up again and you may not like what he does, but you cannot disrespect that guy for his unflinching persistence, Tenacity and focus and purpose, right?
He’s a purpose driven guy, he’s gonna save the planet. And we’re knows we need more people having that idea, you know, especially people that have the wherewithal to actually, you know, follow through. And so, so, ya know, I do think that’s a trait that that is highly regarded night and, and I think, you know, I just have a quote on my wall that said, strive to be a millionaire not for the money, but for who you have to be in order to be worthy. And, and worthy may not be the right word. But in other words, you know, the idea is that, you know, free for you to really create something of value, you have to bring value.
Larry Wilberton 50:01
Yeah. Right, yeah.
Jason Earle 50:37
You don’t have to extract it. You know, I mean, that’s, that’s what the guys do later, when you when you sell your company, they’ll go extract.
Eric Sprague 50:45
Private equity guys are the extractors!
Jason Earle 50:48
Eric Sprague 50:50
How many people, can we let go and still make the same amount of money?
Jason Earle 50:54
Eric Sprague 50:54
So speaking of that, I was kind of curious. And I mean, you might not be that far along, and you’re just kind of launching but like, most people, when they start, you begin with the end in mind, and you go, yeah, I want to get this in the hands of the most people so I want to scale this business, right? Do you have a plan yet to scale? Like, you know, I mean, is that involve retail? Do we go to Home Depot and grab a mold kit from there? Or does that blow the the whole price point problem?
Yeah, I mean, I just don’t give away anything that you don’t want to give away. But I’m just curious, like, well, how do you get this in the hands of most people, because I don’t think most people would figure out to go to you yet. True. So it’s all about awareness. And so, you know, you remember, we used sniffing dogs for 1-800-GOT-MOLD? and we get a lot of press out of that.
Jason Earle 51:18
And so we’re pretty good at getting headlines when when the time is right. But one of the things that I’m focused on is is connecting with people in the industry in the industries, which serve already have a large audience to serve.
And so for example, physicians with large practices, especially influencers, physicians that are influencers. We’re working with in terms of purpose, we just signed a deal with a partnership with the Armed Forces Housing Advocacy, A F H A AFHA, I think they call and they they work with the military housing, people who who are suffering from the terrible conditions in military housing, there’s a militant military housing privatization initiative took 200,000 homes from government ownership and put them into private corporate hands.
And they are the deplorable deplorable landlords. And so between mill shoes that’s come out of the mold issues. But the woman who started it, she started because her little kid fell out of a second floor window because it wasn’t nailed in.
Larry Wilberton 51:18
Yep. Mhm. Oh, my Lord.
Jason Earle 52:50
So she started a construction defect advocacy and then that turned into into what it is. So so we have a deal with them to help those people who are currently in renters, essentially, renting from a bad landlord, but they’re protected by this federal government contracts that they can get data to leverage change that they can. We’re working on, I may even be going down to testify in Congress for legislation that’s pending about and also similarly with a foundation called HunterSeven, which is the call name for for for a veteran who suffered from toxin…toxic exposures while overseas.
And so they work with that they have toxic exposures, including mold. And so providing those people with, you know, a slight discount on those kits. So the idea is to is to leverage those kinds of opportunities where there’s purpose, but I’m not I’m not too shy to leverage those things into PR opportunities.
Larry Wilberton 53:44
Yeah. Testified in front of Congress, that’d be a great PR opportunity also.
Jason Earle 53:48
That could be a good one. Paul Newman on his salad dressing it said it was shameless exploitation? It’s shameless, shameless self promotion in pursuit of common good. And that’s exactly how I feel right, shameless self promotion in pursuit of the common good. And so the other thing that we’re working on, and this is this is a secret. So I love Tom Secrets podcast, but…
Larry Wilberton 54:10
Yeah, do that.
Jason Earle 54:11
We’re working with the, we’re working on a consumer version of this is saying, we’ve got green lights on this. Green… green lights to create the consumer versions of the IICRC S500 and S520.
Larry Wilberton 54:27
Oh, that’s huge.
Eric Sprague 54:29
Jason Earle 54:30
Yeah. Yeah. Working with with another name that you’d be very familiar with, to, to produce these. And so this is, you know, biased…
Larry Wilberton 54:38
Because there is no protocol. This would be great to have protocol when people are dealing with mold, because, you know, they’re kind of winging it.
Jason Earle 54:44
They have no idea.
Larry Wilberton 54:45
I mean, there’s protocol, we can take the classes but you know, there’s not an S500 for mold.
Jason Earle 54:49
The clients don’t, the customer doesn’t know…. Suppose done, so they don’t know what the contractors doing the right thing or not. So But what we’re saying is the get these pamphlets out there. So the consumer is informed so that the contractors can’t do the shit that they’re not supposed to do. Right. And so the good contractors pass these things out, it’ll separate the wheat from the chaff. And it’ll give the consumer the foundational knowledge that they need to understand that this is not as scary or confusing as it seems that you stopped going to Facebook for your, for your for your questions about mold. That’s what they get their information from. Right? Because you can’t find the mold remediation guide. You can’t find what’s in those standards, you cannot find that online. It’s behind a paywall.
Eric Sprague 55:34
Jason Earle 55:35
You have to buy the book or take a…
Eric Sprague 55:37
No consumer is going to be like, I need to go buy the S520. I just woke up this morning, I thought I saw some mold and I gotta I gotta go buy the S520. That’s what I need.
Jason Earle 55:50
Right? Yeah. So So So these kinds of things are where we’re trying to, to leverage a little bit but then also in terms of scaling up, where we’ve got some very exciting partnerships. One of my early investors is Dave Asprey, Bulletproof…
Larry Wilberton 56:06
Jason Earle 56:07
Yup, coffee. And so we’re going to be at the Biohacking Conference doing a lot of medical conferences, the Biohacking Conference, Dave’s gonna start promoting us through his calls his channels, and people follow Dave a lot. Yeah.
Larry Wilberton 56:19
Pretty popular in the world.
Jason Earle 56:20
Yeah. So and he’s also a big voice in the mold awareness committee, he made a mold documentary a few years ago.
Eric Sprague 56:25
Because they know he has big things, the mold and the coffee, right? He’s part of that mycotoxins.
Jason Earle 56:33
And he had, he had a major exposure when he was a kid that that he attributes to a lot of his early obesity and, and mold rage and some other, you know, emotional dysregulation and things like that. So, so he this is really near and dear to him. And so aligning with people like Dave, and you know, these kinds of, of real powerhouses, we’re probably not going to retail. Because retail is just sucks.
And also, there’s a big learning curve with this stuff. There’s a research component to this, people need to poke around, you know, and you can’t do that in the aisle at Lowe’s, you know. I mean, no matter how, what kind of what you put on a QR code on a product, no one’s no one’s going to get the experience that they need to feel comfortable. Reading the testimonials and seeing what’s, you know, this is a personal thing. This affects people deeply, right? And so this is not something people take lightly. And, and nor should they, so, so yeah. And then the idea here is to crawl, walk, run, crawl this year, walk next year, run the following year, and maybe possibly, the our lab partner might be interested in in…
Eric Sprague 57:36
Jason Earle 57:36
…picking us out. But, but the idea here is to build a business that’s so profitable, that you’d be crazy to sell it, but also so profitable, that you get whatever you want, when you go to sell it. Yeah.
Eric Sprague 57:47
Cool. So Jason, how does everybody find you? You know, what the consumers contractors what, what they do to reach out and become part of this movement?
Jason Earle 57:59
Well, first of all, we created a welcome page for your listeners at gotmold.com/bluecollar.
Larry Wilberton 58:10
And their page was very cool. Cool.
Jason Earle 58:13
I’m glad Yeah, we, we’ve been doing that for the shows that we were lucky enough to be a guest on. And I say we, me that I’m a guest. Right? So the royal we. So yeah, so gotmold.com/bluecollar and there you will find a copy of the ebook we talked about earlier How To Find Mold, which is probably be interesting to some people.
And then also, you’ll find a coupon code there for anyone who’s interested in getting a test kit, you can get a 10% off if you use the code bluecollar10. And, and so yeah, we’re also on just getting started that we’re really lousy at social media. You know, I’m kind of allergic to it. And so I’m working on that.
Larry Wilberton 58:52
It’s an oxymoron here.
Jason Earle 58:55
But I’m working on it. So maybe I can borrow some, some some of your skills, some of your social media skills. But anyway, we’re at Facebook.com/gotmold. We’re also on Instagram @gotmold. And I’m also accessible, anytime you if anybody has questions, you can go to our website, the bottom, there’s the contact field. And, and I see all those messages that come through. If anybody’s ever got questions about the subject matter, I’m always if I don’t answer my right hand man does so.
Eric Sprague 59:22
Okay. Well, I encourage everybody that’s interested in at all to go because Jason’s passionate about this. We’ve had two conversations, you obviously know what you’re doing. If they go back to the first episode, they’ll hear a lot of your background of the kind of boots on the ground years. And I’m excited to do the test in my bathroom. I have what looks like outward signs of some ice damming and I’m a little concerned. So that’s your you were kind enough to help steer me on the process of seeing what’s going on in there.
Jason Earle 59:57
Yeah, well, I look forward to seeing those results to of couse I’ll be here answering any question that you have. Yeah.
Eric Sprague 1:00:02
That means I’m gonna have to remediate it myself. So that’s the problem with knowing, everybody looks at you to do.
Jason Earle 1:00:12
Indeed, indeed, you can’t feign ignorance on that stuff.
Eric Sprague 1:00:15
So, alright man. Well, thank you so much for coming on. We really had a good time again, I look forward to the next one.
Jason Earle 1:00:22
Likewise. Thanks for having me.
Larry Wilberton 1:00:23
Appreciate man, we’re out.
Thank you for listening to the blue collar nation podcast. For more information on what Eric and Larry do, please visit www.morningtechmeeting.com or visit us on our Facebook page Blue Collar Consulting. Thank you and see you back here next week with another amazing episode of the Blue Collar Nation Podcast.